I make it a rule never to criticize something unless I can offer a solution.

I'm Ulises Rojas, a UX Strategist in Montreal.

I strongly believe that the way User Experience work has changed, today we have different methods to work with, which means a variety of approaches to achieve user and business goals, each step on every model is a tool that I can use distinctively to craft better and innovative solutions.

I'm passionate about human behaviour, music, web technologies and teamwork.