expertise

My expertise includes working on different models, User Centred Design and Design Thinking, I can work on traditional environments (waterfall), Agile or Lean UX.

Analysis & Research

I select the right method to understand what motivates your users to consume a product or service, their needs and behaviour.

  • User Research
  • Experience Maps
  • User Flow + interactions
  • Data Analysis

IxD / UX Design

Based on existent or own research I craft user-centred artifacts that help to iterate as quick as possible. Making use of early prototypes, I can move forward with simple or functional prototypes to start validating or pivoting on designs.

  • Information Architecture (card sorting)
  • Experience map
  • Sketching
  • Rapid prototyping
  • Wireframes (simple & functional)
  • Guidelines
  • User Flows + Paper Prototyping
  • Card Sorting
  • Wireframes
  • Screen Map, task flow
  • Functional Prototypes

Evaluation

I can help you to understand how your product answer user needs. I can cross and interpret different sources of information to highlight opportunities for improvement.

  • Testing prototypes
  • A/B Testing
  • Expert review
What I am doing now